2022. Whither the Tygydym Horse Gallops (On Language Play, Folklore Characters, Tourism Branding, and New Rural Cultural Entrepreneurship). Antropologicheskij forum / Forum for Anthropology and Culture. 53 (Jun. 2022), 40–72. DOI:https://doi.org/10.31250/1815-8870-2022-18-53-40-72.